Privacy Protection

UP77 Privacy Policy — Your data is safe with us

Your privacy is our top priority at up77. On this page, you can find everything you need to know — what data we collect, why we collect it, and how we keep it secure.

Last Updated: January 2026
Our commitment
SSL 256-bit encryption protection
No Sale of Data to Third Parties
Compliant with GDPR and international standards
Right to erasure at any time
Regular Security Audits Conducted
You will be notified within 72 hours in the event of a data breach

How we protect your privacy


Every piece of your data at up77 is protected with the highest level of security — find out how here.

Encryption protection

All your personal data is protected with SSL 256-bit encryption. No one can view or alter your information during transmission.

Sale of Data Prohibited

Up77 never sells your personal data to third parties. Your information is used solely to improve the platform's services.

User Controls

You can view, correct, or delete your data at any time. You have full control over your information.

Secure Data Storage

All data is stored on internationally certified secure servers. Regular backups and security audits are conducted.

Spam-Free Communication

No marketing messages are sent without your consent. You can opt out of notifications at any time.

International standards

Up77's Privacy Policy is built in compliance with GDPR and international data protection regulations.

Detailed Privacy Policy


This Privacy Policy explains how your personal data is collected, used, and protected when you use the up77 platform. By using the platform, you are deemed to have agreed to this policy.

1 Introduction

Up77 (referred to as "we" or "the platform") is a trusted online gaming platform for users in Bangladesh. We understand how valuable your personal data is, and protecting your privacy is our top priority.

This Privacy Policy explains in detail what types of data up77 collects, how that data is used, who it may be shared with, and what measures we take to keep your information secure. This policy applies to the up77 website, mobile app, and all associated services.

Our Privacy Policy is built in accordance with international data protection standards (GDPR), so you can use up77 with complete peace of mind.

2 What data we collect

Various types of data are collected when you register and use up77's services. The table below provides a breakdown by category:

Type of Data What is collected When it is collected
Identity Information Full name, date of birth, national ID number At Registration & KYC Verification
Contact Information Mobile number, email address, current address At Registration
Financial information Mobile banking number, transaction history Deposit/Withdrawal Time
Device Information IP address, browser type, operating system While Using the Platform
Gaming Information Game history, betting patterns, session duration During gameplay

Automatically Collected Information:

  • Login time and date
  • Time spent on each page of the platform
  • Device language settings and time zone
  • Referral source (how you found up77)
  • Cookies and session data

Up77 never stores your full payment card number or PIN. Payment details are processed directly through secure payment gateways.

3 Purpose of Data Use

It is up77's policy to be fully transparent about every reason your data is collected. We use your personal information for the following purposes:

  1. Account management: To handle registration verification, login security, and all account-related activities.
  2. Service Delivery: To keep all services running smoothly, including gaming, betting, deposits, and withdrawals.
  3. KYC verification: To comply with international anti-money laundering regulations and to keep your account secure.
  4. Customer Support: To provide prompt and effective resolution of your complaints and enquiries.
  5. Security Assurance: To prevent fraud, bot activity, and unauthorized access.
  6. Platform Improvement: To analyze user experience and improve the quality of our services.
  7. Legal obligations: To meet requirements set by government or regulatory authorities.
  8. Promotional Communications: To notify you of offers and bonuses, with your consent only.

Your data is never used beyond its specified purpose. Every use has a lawful basis.

4 Data Sharing & Third Parties

Up77 never sells your personal data or shares it for advertising purposes. However, limited information may be shared with trusted third parties in certain specific circumstances:

  • Payment Processors: Necessary data is shared with payment platforms such as bKash, Nagad, and Rocket to verify transactions.
  • Game software providers: Limited data may be shared with licensed game providers for the operation of Live Casino and slots.
  • Legal requirements: Information may be shared with authorities when required by court order, government directive, or legal obligation.
  • Fraud Prevention: Information may be shared with regulatory authorities in connection with investigations into money laundering or fraud.
  • Business Transfer: In the event of a change in up77's ownership, the new owner will be bound by the same Privacy Policy.

All third parties with whom data is shared operate under strict confidentiality agreements and are prohibited from using the data for any other purpose.

5 Cookie policy

Up77 uses cookies to enhance your experience on the website. Cookies are small text files stored in your browser.

The cookies we use:

  • Essential Cookies: Login sessions and security tokens — the platform cannot function without these.
  • Functional cookies: Remembers language preferences, theme settings, and user preferences.
  • Analytics Cookies: To understand which features are used most on the platform — all data is anonymized.

You can disable cookies at any time through your browser settings. However, disabling certain essential cookies may cause some platform features to stop working correctly.

6 Data Retention Period

Up77 retains your data only for as long as it is needed to provide our services or as required by law.

Type of Data Retention Period
Account information 5 years after account closure
Financial transaction records 7 years (legal obligation)
KYC documents 5 years after account closure
Gaming History 3 years after account closure
Log & session data 12 months
Marketing Consent Until consent is withdrawn

7 Security Measures

Up77 uses industry-leading security technology to protect your data. Our security framework is multi-layered:

  • TLS/SSL encryption: All data transmissions are protected with 256-bit encryption.
  • Two-Factor Authentication (2FA): An extra layer of security for account login.
  • Firewall & DDoS Protection: To prevent unauthorized access to servers.
  • Regular Penetration Testing: Security audits conducted by third-party experts.
  • Access control: Staff can only access data that is necessary for their role.
  • Real-Time Monitoring: 24/7 system monitoring and detection of unusual activity.
  • Data Backup: Regular encrypted backups stored in secure locations.

In the event of a data security breach, we will notify affected users within 72 hours and take prompt remedial action.

8 Your rights

Under up77's Privacy Policy, you have the following rights, recognised in accordance with international data protection regulations (GDPR):

Right to Access Data

You can find out what data we hold about you at any time.

Right to Rectification

You may request correction of any inaccurate or outdated information.

Right to Erasure

You may request complete deletion of your data under specific conditions.

Right to Restrict Processing

You may request that processing of your data be restricted under certain circumstances.

Right to Data Portability

You may request a copy of your data in a machine-readable format.

Right to object

You may object to the use of your data for marketing or profiling purposes.

To exercise any of these rights, please contact our support team. We typically respond to requests within 30 business days. Complex cases may take a little longer, but we will keep you informed.

9 Children's Privacy

Up77 is strictly for users aged 18 and above. We never knowingly collect personal data from minors. Age is verified at registration, and KYC documents may be requested in cases of doubt.

If a parent discovers that their child has registered on up77, please contact our support team immediately. We will promptly close the account and delete all associated data.

10 Privacy Policy Updates

Up77 may update this Privacy Policy when necessary. For significant changes, you will be notified at least 14 days in advance via your registered email or mobile number.

If you do not agree to the updated policy, you may request to close your account. Continued use of the platform after any changes will be considered acceptance of the new policy. The date of the latest update is always shown at the top of this page.

11 Contact Us

For any questions, complaints, or data-related requests regarding our Privacy Policy, please reach out to our dedicated privacy team:

Email: [email protected] — Privacy-related requests are typically responded to within 48 hours.

Live chat support is available directly on the platform — 24 hours a day, 7 days a week. Registered users can log in and get help at any time.

We are ready to answer all privacy-related questions in English. Keeping your data secure is our responsibility, and one we take seriously.

Your privacy is protected — get started with confidence

Your data is completely secure at up77. Register for free today and enjoy safe gaming.

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